Instagram Character Counter
Count characters for Instagram posts, stories, and bio with hashtag optimization
Instagram Character Limits
Instagram Features
- Hashtag Strategy
Mix trending and niche hashtags for optimal discoverability
- Line Breaks
Use line breaks to make long captions more readable and visually appealing
- Call to Action
Include clear calls to action in your captions to boost engagement
- Link in Bio
Direct users to your bio link for more information
Instagram Best Practices
Caption Length
First 125 characters appear without "more" button. Keep key info upfront.
Hashtag Placement
Mix popular and niche hashtags. Consider placing them at the end or in first comment.
Engagement
Ask questions and encourage comments to boost post engagement.
Mobile Optimization
Most users view Instagram on mobile. Keep this in mind for formatting.
Instagram Character Counter FAQ
How many hashtags should I use on Instagram?
While Instagram allows up to 30 hashtags, studies suggest that 5-10 relevant, targeted hashtags often perform better than using the maximum.
What happens if my caption is too long?
Instagram will truncate your caption after 125 characters in the feed, showing a "more" button. The full caption is still visible when users tap to expand.
Do emojis count toward the character limit?
Yes, emojis count as characters. Most standard emojis count as 1-2 characters, while complex emojis may count as more.
Can I edit my caption after posting?
Yes, you can edit Instagram captions after posting, but it's best to get it right the first time for optimal algorithm performance.